HIGH'D
THE SCOPE
The High'd team came to us looking to create a disposable vape brand with no clue where to start. They knew they wanted something catchy, with branding that could be relatable to give consumers a link to something they may already know.
After a few meetings they decided to leave everything in our hands. From the Name, Brand Colors, Website, and content we took care of them through every step of the process to ensure they had a high quality brand presence when it came time to hit the market.
Research
The first step in developing the High'd brand was too conduct market research. This includes researching the target audience, understanding the competition, and identifying the key trends in the industry.
We started by researching the target audience, which includes millennials and Gen Zs who are health-conscious and are looking for convenient and discreet ways of consuming cannabis. We also studied the competition to identify their branding strategies and to ensure that our brand stands out from the crowd. Additionally, we looked at key industry trends such as sustainability, wellness, and lifestyle to ensure that our brand concept aligns with the current trends.
Social Media content was crucial in helping High'd launch to market. With a combination of quality pictures, and catchy animations, they quickly started to make waves in their area.
PACKAGING DESIGN
Giving the theme of the brand was up in the clouds, we wanted to the packaging to resemble just that. We decided on going with a rigid magnetic closing box that is soft but sturdy in the hands making it a memorable peice of packaging to the user. From the outside you see the simple flavor design, but when opening your greeted with a blue inner print along with a generalized infographic of the flavor.
Inside the foam "Cloud" sits an Ikrusher Nord disposable vape. We decided to go with an industry leader like Ikrusher due to a quality product, and advanced customizable options. With a rubberized finish, the pen sits gently in the users hands and is as soft as a cloud.
BENEFITS FOR THE BRAND
There are several benefits for a cannabis vape brand that is well-developed and marketed effectively. Here are a few of the key benefits:
1) Increased Brand Awareness: We developed a strong brand identity and message to help increase brand awareness among potential customers. The brand has become more recognizable, memorable, and differentiated from the competitors. Improved Customer Loyalty: With the Increased Sales: A strong brand can help to increase sales by attracting new customers and encouraging existing customers to purchase more frequently. With a well-developed brand, you can create a consistent customer experience across all touchpoints, which can help to build trust and encourage customers to make repeat purchases. Differentiation from Competitors: In a crowded and competitive industry like cannabis, having a strong brand identity can help to differentiate your business from your competitors. By focusing on your unique brand values, messaging, and identity, you can stand out from the crowd and appeal to customers who are looking for a brand that aligns with their values. Increased Perceived Value: A strong brand can help to increase the perceived value of your products. By creating a premium and trustworthy brand, customers may be willing to pay a higher price for your products than they would for a generic or unbranded product. This can help to increase your profit margins and overall revenue.
"Not only are you attracted by the content produced, but when you get one of these in hands, it's a different story. You can tell they were going for a higher quality product and you get it. "
Christian Evans
GET IN TOUCH
Want a free consultation about your design? Click on the button below
free custom quoteNeed a recommendation or still can't find the answer you need? Fill out the form below and we'll get back to you ASAP!
Want a free consultation about your design? Click on the button below
free custom quoteINSTAGRAM PAGES
@beastcoastpackaging
@beastcoast_packaging
@beastcoastprinters
PHONE
OPENING HOURS
Mon-Fri: 9am - 5:30pm
Saturday: Appointment Only
Sunday: Closed